The POP-UP Exhibition
A pop-up exhibition is a temporary art exhibit that is less formal than a gallery or museum, it usually is open for a few days and is curated to showcase new works and create memorable experiences within the space.
BORDERLINES
POP-UP EXHIBITION
Exhibition Goals
Develop marketing strategies specific to the exhibition type, in order to attract a large target market to the event
Curate and activate a temporary space with the aim of showcasing new artworks and bringing a different/unconventional concept execution to an unsaturated market.
Exhibition Brief
This exhibition will take place in the heart of Amman, Jordan. Introducing viewers to a unique creative experience within an activated space.
In Borderlines, Zawaideh explores the dualism between mind and matter with respect to the dreamstate. The series transitions between the artists’ tangible and intangible realities both in and out of a dream - examining the way one moves in a dream, and the control one has over their next decision. Zawaideh’s use of the body in multiple contexts characterizes the materiality of certain sentiments experienced during such a state. The space asks its viewers to consider who they are beyond the limitations of their bodies as they explore the relationship between mind and matter within space and time.
My Roles
Strategic planning and marketing
Curator
Artist
The Exhibition Space
Exhibition Title Thematic concept
Borderlines ultimately employs deception as a channel linking reality and actuality in pursuit of what truths can be unveiled beyond the limitations of mind and matter.